Competitive Perceptions

Lincoln Reality

Selling Luxury

2017 Lexus RX 350 features interior space optimized for five passengers, with significantly more leg room for rear passengers.

Lexus had no choice but to address noteworthy shortcomings for the RX 350 that include very cramped rear leg room. And it's Lincoln MKX thatdelivers the following advantages over RX 350:

• Rear leg room (+1.6 inches)
• Front head room (+0.5 inches)
• Front shoulder room (+1.1 inches)
• Rear shoulder room (+1.4 inches)

"While it's true that the redesign does address a number of notable inadequacies for the RX 350, it still falls short of Lincoln MKX in terms of interior space. For example, Lincoln MKX delivers nearly two inches more rear leg room than RX 350. It also provides more head room and more shoulder room. If you're looking for a roomy vehicle, look no further than Lincoln MKX."

Under the RX 350's hood is an upgraded and more powerful 3.5L V6.

• Horsepower: 295 @ 6,300
• Lb.-ft. of torque: 268 @ 4,700

Either Lincoln MKX engine delivers more horsepower and torque than the single RX 350 engine choice.

3.7L Ti-VCT V6:

• Horsepower: 303 @ 6,500
• Lb.-ft. of torque: 278 @ 4,000

• Horsepower: 335 @ 5,500(1)
• Lb.-ft. of torque: 380 @ 3,000(1)

"If you value performance and exceptional handling, coupled with a ride that can be tailored to your liking or road conditions, take Lincoln MKX AWD for a test-drive. "You'll experience the difference with its standard continuously controlled damping (CCD) feature."

Higher Lexus vehicle prices are off set by their higher content level.

Actually, it's Lincoln MKX that delivers a better value.Consider the following:

• Heated seats are standard on Lincoln MKX; they cost an additional $440 on RX 350
• Cooled (not merely ventilated) front seats are available on Lincoln MKX; they're not available at any cost on RX 350
• HID headlamps are standard on Lincoln MKX; they're not available at any cost on RX 350
• Also not available at any cost on RX 350 are a capless fuel filler, active noise control and inflatable rear safety belts

"Compared to the Lexus RX 350, Lincoln MKX delivers a lower starting price and numerous standard features that are either extra-cost options or not available at all on RX 350. Lincoln MKX further offers complimentary Pickup & Delivery Service(2) and a Roadside Assistance Program that is good for the life of the ownership experience. The Lexus counterpart ends after 48 months."

Competitive Perceptions

Lincoln Reality

Selling Luxury

The all-new Cadillac XT5 is powered by a highly sophisticated and technologically advanced 3.6L engine that delivers 310 horsepower and 271 lb.-ft. of torque.

The standard 3.7L Ti-VCT V6 in Lincoln MKX is on par with the Cadillac V6. It delivers 303 horsepower and 278 lb.-ft. of torque.
For those who prefer more power, the available 2.7L GTDI V6 in Lincoln MKX delivers 25 more horsepower and over 100 lb.-ft. more torque.(2)

"Lincoln MKX offers two power train choices, including a very powerful, twin-turbocharged 2.7L GTDI V6 engine that delivers significantly more horsepower and torque than the sole offering in Cadillac XT5. That's performance you simply must experience for yourself by getting behind the wheel of Lincoln MKX."

The all-new XT5 design delivers quantifiable benefits,including 3.2 inches of additional rear leg room.

In every measurable interior roominess category, it's Lincoln MKX that delivers more, including greater cargo volume with the rear seat up and with it folded.

Lincoln MKX:

• Cargo volume behind front row: 68.8 cu. ft.
• Cargo volume behind rear row: 37.2 cu. ft.

• Cargo volume behind front row: 63.0 cu. ft.
• Cargo volume behind rear row: 30.0 cu. ft.

"Compared to Cadillac XT5, Lincoln MKX is roomier across all categories: leg room, head room, shoulder room and hip room. Lincoln MKX also enables owners to carry more cargo - nearly 10% more behind the rear row and over 23% more behind the front row."

The 2017 XT5 features Cadillac's Driver Assist Package to enhance vision and avoid collisions. Features include:

• Automatic safety belt tightening
• Adaptive cruise control with full-speed range
• Automatic Park Assist
• Automatic Collision Braking
• Front and Rear Automatic Braking

Lincoln MKX also offers drivers a host of accident avoidance technologies.(3) Its Driver Assistance Packageincludes:

• Lane-Keeping System
• Adaptive cruise control
• Adaptive steering
• Pre-Collision Assist with Pedestrian Detection

"Compared to Cadillac XT5, Lincoln MKX delivers ahost of accident-avoidance technologies,(3) as well as the exceptional value for which Lincoln has become known."

Competitive Perceptions

Lincoln Reality

Selling Luxury

As with any BMW, the X5 35i is positioned as the"ultimate driving machine." Its 3.0L turbocharged V6 engine delivers 300 horsepower and 300 lb.-ft.of torque.

Both Lincoln MKX engine choices deliver more horsepower than the 3.0L in the X5 35i - 303 and 335 for the 3.7L Ti-VCT and 2.7L GTDI, respectively. The twin turbocharged 2.7L GTDI also delivers 80 more lb.-ft. of torque(2) than the 3.0L in X5 35i.

"To truly experience performance, I urge you to test-drive the 2.7L GTDI in Lincoln MKX. With its 335 horsepower and 380 lb.-ft. of torque,(2) I'm sure you'll agree it handily outperforms the 3.0L V6 in the BMW X5 35i. Unlike the BMW engine, the available 2.7L GTDI can also operate on regular fuel, making it a better value, as well."

Many customers believe BMW's higher prices are justified by the level of content built into the vehicles.

The lowest-priced BMW X5 35i costs $17,310 more than abase-level Lincoln MKX. The Lincoln MKX value story is further heightened when one considers the following:

• A rear view camera is standard on Lincoln MKX; it's part of a $1,400 Driver Assistance Package on X5 35i
• Lincoln MKX offers the additional comfort of available cooled front seats; the best X5 35i can do is offer available ventilated front seats

• Auto high-beam headlamps are available for $590 via the Climate Package on Lincoln MKX. To get these features, X5 35i customers must pay an additional $1,900
• Features such as inflatable rear safety belts and active noise control are not available at any price on X5 35i

"Whether comparing starting prices, the long list of standard content or available features - many of which are exclusive to Lincoln MKX -it's Lincoln MKX that delivers the best value for your money."

BMW claims that the X5 35i is designed to overpower the elements with:

• Available Dynamic Performance Control
• Available Active Roll Stabilization
• Available Dynamic Damper Control

Lincoln MKX is also designed to provide enhanced handling and control under adverse road conditions. It off ers standard Torque Vectoring Control,(3) which improves vehicle handling under all conditions, especially in curves. Also standard is AdvanceTrac® with RSC® (Roll Stability ControlTM).

For those who want to further master the elements,Lincoln MKX is available with all-wheel drive andLincoln Drive Control. Lincoln Drive Control includes continuously controlled damping (CCD), electric power assisted steering (EPAS) and active noise control.

"Lincoln agrees that a vehicle's performance is also determined by how well it handles. That's why Lincoln MKXoffers Torque Vectoring Control, and AdvanceTrac with Roll Stability Control as standard equipment.

"For enhanced handling under difficult road or weather conditions, Lincoln MKX is available with all-wheel drive and Lincoln Drive Control. It includes continuously controlled damping (CCD), which allows you to set ride quality (Comfort, Normal, Sport) to your preference or road conditions."